The people behind the standard.
The Sales Traveler is a one-person editorial desk. Rachel Julian edits every word that publishes here, owns every verdict, and answers for both. A small network of contributing writers files field reporting and research support under her edit — their bylines appear below.
Rachel Julian
Fifteen years carrying enterprise quota through airports before founding The Sales Traveler. Writes the canon papers and owns the Revenue Travel Standard. [PLACEHOLDER — replace with real bio]
Daniel Reyes
Covers conferences, trade shows, and event yield from the floor. Former field marketer; has worked 200+ B2B events. [PLACEHOLDER]
Priya Nathan
Runs the Field Index, the Revenue Travel Benchmark, and survey methodology. Formerly revenue operations analytics. [PLACEHOLDER]
Tomás Okafor
Leads the Sales-Ready Hotel program: quiet-room tests, demo-safe Wi-Fi audits, and property standards. Ex-hospitality operations. [PLACEHOLDER]
Elena Marsh
Covers travel policy, approval design, and the CFO's side of the trip. Former sales finance partner at a Fortune 500. [PLACEHOLDER]